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2024 Ford F-150 Featured Image

Not Just Tough—F-150 Tough

2024 Ford F-150: Built for Power, Precision, and Unmatched Durability

The 2024 Ford F-150 blends power, style, and cutting-edge innovation to deliver a truck engineered for excellence. Available in eye-catching colors like Rapid Red Metallic, Atlas Blue, and Oxford White, the F-150 combines bold design with unmatched performance on any road or terrain. Built on a durable high-strength steel frame and featuring a military-grade aluminum-alloy bed, the 2024 F-150 is designed to tackle any challenge with ease. This solid foundation ensures legendary capability and reliability, making the F-150 a leader in power, durability, and rugged performance.


Flex With Ford Muscle

More Muscle, More Power: The F-150 Redefined

The 2024 Ford F-150 elevates its performance legacy with a powerful range of engine options. Leading the lineup is the 2.7-litre EcoBoost engine, now upgraded to deliver 325 horsepower and 400 lb-ft of torque, offering more power than before. Ford’s PowerBoost Hybrid, paired with the 3.5-litre EcoBoost, blends fuel efficiency with robust power, providing an optimal driving experience. Other engine options include the 3.5-litre EcoBoost, 5.0-litre V8, and the high-performance 5.2-litre supercharged V8 in the Raptor R. Each engine is designed to meet a variety of performance needs, ensuring there’s a perfect powertrain for every driver.


Built Like a Beast, Brains to Match

The Ultimate Blend of Strength and Smarts

The 2024 Ford F-150 sets the benchmark for towing and payload in the pickup truck class. With a maximum towing capacity of 13,500 pounds and a max payload of 2,455 pounds (varies by model), the F-150 is engineered to handle the toughest jobs. Equipped with Ford's Sync 4 infotainment system, the F-150 integrates advanced towing technology, including Pro Trailer Hitch Assist, Pro Trailer Backup Assist, and Onboard Scales with Smart Hitch. These tools make towing smoother, more precise, and easier to manage. Whether hauling equipment for work or towing recreational gear, the 2024 F-150's powerful towing capabilities, paired with innovative Sync 4 tech, give you unmatched efficiency and confidence on any task.

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